Our Story

Our journey to industry leaders

At Wheelmasters, our team is the driving force behind every wheel and tyre which goes out of the door. From the owners of the company to the newest team members, we are united by our values of integrity, growth and a customer-first mindset.

Each and every team member is as important as the next and all work towards the same goal, to be the best in our industry.

Find out how we started…

1984

Aspect Wheels was incorporated after a clear gap in the market was identified for a reputable, knowledgeable company to supply quality commercial vehicle wheels to businesses throughout the UK.

1998

Wheelmasters incorporated. As Aspect Wheels was thriving as a reseller of wheels, an opportunity presented itself to start up a manufacturing arm to the business which would concentrate on earthmover and industrial type wheels.

2003

Cambria Wheel acquired by Aspect Holdings Group. One of Aspect Wheels’ largest competitors, this acquisition strengthened our position in the market and opened up many new opportunities.

2003

Ross and Darren both joined the company. Ross bringing his engineering expertise and Darren bringing his many years’ experience from his time at Watts Tyres.

2014

Moved head office from Uxbridge To Coleford. Whilst the ‘satellite’ depot at Uxbridge had its benefits, we quickly outgrew this site so the decision was taken to move everything to our much larger site in Coleford, Gloucestershire.

2018

Darren left Aspect Wheels to create EIC Wheels. Darren decided in December 2018 that it was time to follow his dream to work for himself creating EIC Wheels.

2023

Ross and Darren acquired Aspect Holdings Group consisting of Aspect Commercial Wheels and Wheelmasters UK Limited.

2025 and beyond

Watch this space!

What these guys don’t know about wheels probably isn’t worth knowing. Have bailed me out of what could be a very expensive situation on more than one occasion. I won’t go anywhere else for my wheels
Mr Jones , Caerphilly
We recently had solid tyres supplied and fitted for our forklift truck, and I couldn’t be happier with the service from Wheelmasters. From the initial enquiry to the fitting itself, the team was efficient, knowledgeable, and easy to deal with. They helped us choose the right tyres for our needs, and the fitting was carried out promptly with minimal disruption to our operations. We’ll definitely be using them again.
Mark Hales , Swindon
We ordered wheels for our DAF truck from Wheelmasters and couldn’t be more impressed. The quality of the wheels is great. They arrived the very next day, which was a huge bonus and kept everything running smoothly on our end. Spoke to Chris and he got me sorted, can’t recommend these guys enough.
Roy Merryweather , RM Transport
“An excellent company. We ordered earthmover wheels, and they arrived very quickly, with perfect aftercare. Great communication throughout, would definitely recommended”
Harry Williams , Warehouse UK