Privacy policy

Wheelmasters (“we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains what personal data we collect, how we use it, and your rights under UK GDPR. It applies to all visitors and customers of wheelmasters.co.uk.

1. Who We Are
Wheelmasters
Website: https://wheelmasters.co.uk

Email: sales@wheelmasters.co.uk
We operate an e-commerce store supplying wheels and related products across the UK.
For the purposes of data protection law, we are the Data Controller.

2. What Personal Data We Collect
2.1 When You Place an Order (WooCommerce)
We collect:
Name
Billing address
Shipping address
Email address
Phone number
Order details (products, prices, notes)
Payment status (we do not store full card details)
This information is required to process and fulfil your order.
2.2 Payment Information
Payments may be processed via:
PayPal, or
Bank Transfer, or
Stripe (if enabled)
Your payment details are handled securely by the payment provider. Wheelmasters never sees or stores your card number.
2.3 Contact Forms / Email
If you contact us, we collect:
Your name
Your email
Your message
This information is stored solely for customer service purposes.
2.4 Server Logs
Our web host may automatically log:
IP address
Browser type
Pages visited
Date/time of access
These logs are used for security, performance monitoring and troubleshooting.
2.5 Analytics (Plausible)
We use Plausible Analytics, a privacy-focused analytics platform that:
Uses no cookies
Does not track you across sites
Does not collect personal data
Plausible records only anonymous, aggregated statistics such as:
Page views
Referring websites
Device types
Approximate location (country or region)
You can read more at: https://plausible.io/data-policy

3. How We Use Your Data
We use your data to:
Process and deliver orders
Communicate with you about your order
Provide customer support
Improve our website and services
Prevent fraud and maintain site security
Comply with legal requirements (e.g., tax, accounting)
We do not use your data for invasive profiling, advertising, or automated decision-making.

4. Sharing Your Data
We only share your data with trusted third parties when necessary:
Payment processors (e.g., PayPal, Stripe)
Shipping and logistics providers
Our web host
Technical service providers (email, security, backups)
These partners only receive the information required to provide their service and must keep it secure.
We do not sell or rent your personal data to any third parties.

5. Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases:
Contract — to process and fulfil your orders.
Legitimate interests — for site security, fraud prevention, and analytics.
Legal obligation — for accounting, tax, and regulatory requirements.
Consent — when you voluntarily provide optional information.

6. Data Retention
We keep data only for as long as necessary:
Orders: 6 years (legal requirement for tax/accounting)
Customer accounts: until you request deletion
Analytics data: anonymous and non-identifiable
Emails / messages: up to 3 years
Server logs: typically 30–90 days (host-dependent)

7. Your Rights
Under UK GDPR, you have rights including:
Access – ask for a copy of your data
Rectification – correct inaccurate information
Erasure – request deletion (“right to be forgotten”)
Restriction – limit how your data is used
Objection – object to certain types of processing
Data portability – receive your data in a transferable format
To exercise any of these rights, email us at sales@wheelmasters.co.uk

8. Cookies
This website uses no tracking cookies for analytics because we use Plausible.
Some essential cookies may be set by:
WooCommerce (to manage your cart and checkout)
Payment gateways
Security or caching plugins
These are strictly necessary for the website to function.

9. Security
We take the security of your personal data seriously and use:
Encrypted HTTPS connections
Secure payment gateways
Hardened WordPress environment
Regular updates and security monitoring
However, no online service can be 100% secure.

10. Children
Our website is not intended for children under 16.
We do not knowingly collect personal data from children.

11. Changes to This Policy
We may update this Privacy Policy occasionally.
The latest version will always be available on this page.

12. Contact Us
If you have questions about this policy or your data:
Email: sales@wheelmasters.co.uk
Website: https://wheelmasters.co.uk